Are you looking to build a list? If you have no idea what I am talking about, then this post is surely going to help you out. Email marketing, or building a list, is a big aspect of online businesses. What it allows you to do is collect email information for the visitors on your website (usually in exchange for some sort of information) so you can re-market products and services to these people, potentially forever.
The value of this is that often times you get very relevant traffic to your website but they are not always interested in “buying” something right away. If you are recommending a product or service through an affiliate program on your website and they don’t buy it, then you have in essence LOST that customer for ever.
That is where email marketing comes in. Sure, your website visitors may not be interested in buying something, but they may be interested in exchanging their email address for something that is valuable to them. This could be a bonus, a guide, a webinar…information. Things that are easily replicated by you (digital in format) and don’t have much overhead in terms of time and money.
But How Do You Manage Emails. Auotresponders.
Obviously there are smart ways to run your business and there are “not so smart” ways. The silly way to run an email marketing campaign would be to try to manage all the emails and information you collect by yourself and try to email out offers and information.
You would probably only last a few emails before you would lose your account for “spam” rules. In fact, NOBODY does this.
Instead, affiliate marketers use what are called autoresponders. Like the name indicates, you can automatically set-up and manage email marketing campaigns and very complex ones through various “services”. This not only saves you a ton of time and energy, it can lead to substantial income through your email marketing efforts.
Think of it this way, if you can create a relationship with your audience and you can build trust with them, there is a good chance that a single email address (person) that opts into your email list will lead to SEVERAL sales.
So unlike conventional affiliate links that you have on your website where you only have ONE opportunity to sell, you are going to have multiple opportunities. This can lead to a higher rate of sales, and also repeat buyers…and subsequently more income.
But there are so many services out there in this space, which “autoresponder” do you choose?
The Top 5 Autoresponders for Affiliate Marketers
There are five main autoresponder & email marketing management platforms that I recommend and all of them are very established in the industry. Sometimes feeling like choosing a politician, often times choosing an autoresponder can be choosing the “best of the worst”, but there are definitely some legitimate services that I would recommend.
With any autoresponder or any company in the email space, you have to be careful not to expect perfection though. Email is not always reliable and there are so many potential issues that a company running these services could experience (spam, regulations, abusive customers, white listing emails, blacklisting, etc), that you have to be careful not to choose a new company just because they state that they are the “best”.
Here are my 5 recommended Autoresponders. You can’t go wrong with any of these, you will hear positive and negatives of them all simply because of what I said above (email is not always 100% reliable), but I can assure you that having experience with all of them they do offer good experiences.
I personally use Aweber.com for most of my affiliate marketing campaigns, although they are far from perfect, they are quite reliable and I find them to be quite progressive. Their opt-in forms and lead pages could be a little more “bleeding edge”, but overall I am quite happy.
As an aside, you should avoid MailChimp if you are marketing within the “make money” or “dieting” spaces. They are not huge fans of these niches and if you are going to market and sell products or services within this space, I suggest using another autoresponder company.
Some companies just are not willing to take on the risk of certain niches and those two have the tendency to have the most spammers and scammers.
If you have any questions about affiliate marketing, which autoresponders you should be using for your affiliate marketing campaigns, or any aspect of affiliate marketing, please leave your comments below and we will be more than happy to help you out.